MicroInfluencers have a comparatively smaller following than the traditional sense of Influencers, and often don’t boast celebrity status. We define microinfluencers as individuals on social media that would have between 2,500 to 25,000 followers and are considered thought leaders, topic specialists or experts in their respective niche. Think food bloggers, travelers, a local fashionistas, or a fitness gurus – just to name a few.
These smaller, more focused niche influencers connect on a deeper level with their audiences and generate greater engagement. Studies show microinfluencers generate 85% higher engagement than those having 100,000 followers, and as the number of followers increases, engagement tends to decrease. MicroInfluencer marketing can yield high returns for brands and organizations.
Think you qualify as an Ohio-based microinfluencer? Apply today to join amplifyOhio.